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LG TVs Are Adding Microsoft Copilot Here’s What It Means for Users

LG TVs Are Adding Microsoft Copilot Here’s What It Means for Users

Photo by appshunter.io on Unsplash

Source

engadget.com

Published

Dec 16, 2025

Category

Mobile & Devices

Executive summary

Copilot is now available on LG smart TVs. Microsoft's AI chatbot comes pre-installed on computers and other technologies and cannot be uninstalled. However, this is related to the privacy and permission settings you share with LG.

Analyst insight

This collaboration between LG and Microsoft shows that LG wants its televisions to be more than just hardware products; they also want them to incorporate software features. Users felt uncomfortable when they couldn't uninstall the app, and they weren't wrong, because an uninstallable app makes users feel like they've lost control over their television. This isn't innovation; it feels like coercion. This approach is not user-friendly. LG and Microsoft are pushing boundaries, and in the long run, brand trust seems likely to suffer.

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