On Me Raises $6M to Reinvent Digital Gift Cards with Interest-Based Categories: Growth Metrics and Market Outlook
Photo by Aleksandra Sapozhnikova on Unsplash
Source
techcrunch.com
Published
Dec 13, 2025
Category
Startups & Business
Executive summary
Former Google employees have launched a new venture together, founding the company “On Me.” On Me offers mobile gift cards categorized by interest. The company announced it raised $6 million in a seed funding round. The CEO argues that most plastic gifts harm the environment and that it is now necessary to move to digital. On Me stated that it has facilitated over $2.5 million in gifting to 26,000 users and is growing at a rate of 50% per month. The company raised $1.7 million in seed funding last year.
Analyst insight
What On Me does is very simple: it creates interest-based gift cards instead of store-based gift cards. People struggle to choose brands, but choosing a gift for someone who is “tennis crazy” is easier. Monthly 50% growth looks great, but what matters is its sustainability and questions such as how much of this growth is organic and how much is paid advertising. An eco-friendly approach strengthens the startup's story because governments support solutions that reduce plastic waste, and Gen Z and young consumers are more interested in eco-friendly brands, so the brand's communication is well-established. Overall, the story is compelling, the product idea is good, and the growth is promising. Their long-term success depends on whether they can create different lasting value.
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