OpenAI Lost This Round: The “Cameo” Ruling Sends Shockwaves Through the Tech World
Photo by appshunter.io on Unsplash
Source
engadget.com
Published
Nov 25, 2025
Category
Software & Apps
Executive summary
Cameo's lawsuit filed in October has concluded, and it has won its legal battle against openAI. openAI will be temporarily prohibited from using words such as Cameo, Kameo, and CameoVideo in its Sora application.
Analyst insight
The root cause of the problem is as follows: OpenAI's product, Cameo, allows users to introduce their faces to the system and use them in other people's videos. Cameo has been purchasing videos from celebrities for a very long time. Users are wondering, “Are Cameo and OpenAI partners?” Cameo's claim is as follows: It creates brand confusion. By using this term, OpenAI is diminishing Cameo's brand value. OpenAI's claim is as follows: The word “cameo” is already in common usage. It believes that using it as a feature name does not constitute trademark infringement. This issue does not affect users; only the name of the app feature will be changed.
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