Samsung's Ballie Robot, Promised for Years but Never Delivered, is Still in Limbo: Will it Really Hit the Market?
Photo by The Verge
Source
engadget.com
Published
Dec 7, 2025
Category
Consumer Electronics
Executive summary
Ballie is a ball-shaped robot that can move around the house and project things onto surfaces. It's been six months since Samsung announced its Ballie personal robot, but it's still nowhere to be seen. This situation is reminiscent of Samsung's Galaxy Home speaker fiasco, which it introduced and then completely forgot about. While Ballie doesn't seem to have been completely canceled, its constant delays are not reassuring.
Analyst insight
Samsung's decision to launch and then withdraw this product from the market indicates that it is not entirely confident in it. It is unclear how people would position and use a ball that projects images around the house. People are still not ready for robotic assistants, and even now, AI voice assistants are limited. The product's market launch remains uncertain, but even if it does launch, it will remain a niche product. It does not appear to be a product aimed at the general public; it is more like a showcase of technology. Samsung aims to present Ballie as an AI vision; its main goal is not to sell the product but to declare its presence in the AI market.
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